The maximum coverage of audience is one of important conditions of success of an even. A PR-activity before an event, in time of it and after an event helps to increase efficiency and to draw attention.
We have assembled the most useful PR-tools making use of experience of actions, PR-support in which our agency was engaged :
- Leaders of opinions, media
To get support of experts in a certain area means to draw attention to an action of their friends, colleagues and numerous of subscribers on social networks.
Organizing the forums like Astana Invest Forum 2015 and 2016, we have invited authoritative experts to take part in them.
Also we have attracted 14 international media which are — fDi Magazine, Business New Europe, The Business Year, Renmin Ribao, CBN China, CNA Singapore, Newsline Asia (Kaz), Al-Arabia, Al-Bayan, Cihan News Agency, Hong-Kong Business Review, Singapore Business review, CNN, Euronews.
There worked at conferences 10 agencies which are widely known around the world, such as: Thomson Reuters, “AKI Press”, Interfax, Russia Today, Associated Press, Itar-tass, Xinhua.
Broadcasting was made in 40 news television channels like “Habar”, “Kazakhstan”, “Kazakh”, “24KZ”, ” The 1st Eurasia channel”, “Astana”, “31 channel”, “Almaty”, “MTRK-MIR”, “STV”.
762 articles have been written including the 10th Kazakhstan online of media, such as : “Informburo”, “365info”, “Kazpravda.kz”, “Inform.kz” and the others.
We have attracted journalists, TV hosts and bloggers from the leading Kazakhstan media for other special project within “The Message of the President of the Republic of Kazakhstan Nazarbayev N. A. to the people of Kazakhstan. Technological modernization is the main aspect of development of the enterprises of light industry”.
- Social networks
- Visual execution of accounts. Recognizable branding of an ivent will allow to select publications about an action in a news feed.
- The announcing content. Some days before the action we do announcements of key sections, performances and speakers.
- Content grid for days of an action. In advance we make the detailed content plan with the prepared posts both to, and during the event.
- Various formats. The user is tired of the same submission of information, so — we experiment with variations “the text plus picture/video/GIF/gallery”, the retweets and reposts expanded with snippets from the websites.
- Targeted advertizing. We adjust displays on interests, the social count which was pleasant to the user to other pages.
- Reportings in real time
On actions where at the same time pass several performances or sections at once, participants have to have an opportunity to trace the most interesting events.
There has been placed more than 45 posts with photos, video congratulations and a live broadcast from the place of events within an information covering of an event in honor of the holiday Nauryz, organized by Astana LRT LLP together with major office of Astana. Online broadcast of an action was conducted also on the channel “24 KZ”.
- An interactive with clients
Within the same action BIG NAME has organized a blog-tour for the leading russian and kazakh bloggers of the country on whose questions heads of the Astana LRT company gave answers. Citizens asked questions and made proposals directly to heads of departments ASTRA, to the head of GM of Passenger transport, and also representatives of Bus Parks.
After the action. Image of Must-go
The main goal of PR-activity after the action is to make the necessary impression. That people who haven’t reached an event have to have a keen desire not to miss an action in the next time. And that people who also has come to an action have to feel that they were on an event to which it is necessary to come still. For this purpose there are necessary: Photoreports, News in media, Follow-up.
Efficiency of an action from the point of view of business will be even higher if to contact following results of an event all participants — speakers, partners, new business contacts and visitors. Don’t forget to thank them for participation, interest or support of an action, notify on future events or offer cooperation formats.
For example, during such actions as “Astana Invest Forum 2015 and 2016”, “The Eurasian Women’s Forum 2015”, “The international Association of public transport” of BIG NAME has received base from more than 1000 registered participants. Subsequently we could contact many repeatedly and discuss a possibility of cooperation in these or those projects.
The result is not to be waited at high-quality use of all or separate PR-tools by preparation of an event.