Covering of events in media assumes the organization of work with information partners.
Information partnership means the cooperation of the organization (organizer of the event) and media assuming mutual benefit. In fact, this free covering of a partner event in exchange for placement of advertizing materials of media at announcement of an event, and also at its carrying out.
The most widespread statuses are the general and official information partner. Besides assignment of the status, partners acquire the right for placement of a logo on the official site of an event, official accounts in social networks, press oxen, and also on printing and souvenir products. It is also provided to info partners the photo and video report from an event, they have an opportunity of an additional mention in information materials and the privilege to exclusive information. In turn, information partners undertake to provide information maintenance of an action: to place announcing and post-materials.
First of all, it is necessary for the organization of fruitful work with information partners will make sure that partnership really bears benefit for both parties. For example, unique content from speakers of an action or exclusive information on the event will help to increase a traffic of the website of an infopartner.
Secondly, the information partnership means not only broad, but also qualitative coverage of target groups. The audience of media, supporting the project, has to correspond to target audience of an event as much as possible.
Thirdly, forget about any rules of negotiating. Formats of interaction and cooperation are a subject for discussion. The parties often make concessions and correct a partner package taking into account wishes of both the organizer and an infopartner.